Irina Gurina

Digital Marketing Consultant

360° Digital Marketing Consultant with over 15 years of experience. Search Engine Positioning (SEO and SEM), Web Design and Development, educational training. For marketing agencies, small and medium-sized enterprises, both local and international.

I’m here to clear up your doubts and develop a digital marketing strategy that aligns with your objectives, resources, market and competitors.

Do you want to know how I do it?

«Digital Marketing is the bridge that connects brands with their audiences in the right place and time.»

SEM (Search Engine Marketing) 360º

Website and online store advertising on search engines.
Audits and consulting services, strategy, Google Ads campaign setup and management.

Google Ads strategy

Market and competitive analysis. Development of strategies to maximize the performance of Google Ads campaigns.

Google Ads Audits

Full or partial Google Ads audits. Review of campaigns, accounts, conversions and landing pages.

Google Ads maintenance

Maintenance and optimization of Google Ads campaigns depending on the objectives.

More about Google Ads services

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«Being creative in business means taking calculated risks to create something new. »

And Digital Marketing is the tool to accomplish it.

SEO Positioning

Search engine optimization (SEO) services.
Consulting and maintenance of local, national, and international SEO.

Benchmarking and SEO Strategy

SEO-based market research and competitive analysis. Development of a search engine optimization strategy.

SEO Audits

Full or partial SEO audits. OnSite SEO, OffSite SEO, and On Page SEO Analysis.

SEO Content

Content strategy development: blog strategy, keyword research for articles (SEOMaps).

Local SEO

Local SEO positioning service for businesses that have a physical establishment open to the public. Google My Business / Google Maps.

National SEO

National SEO for websites and online stores. B2C and B2B.

International SEO

International SEO for websites and online stores across Google, Bing and Yandex in Spanish, English, French and Russian.

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SEO Training

SEO classes and consulting services for individuals, professionals, businesses and training schools.

SEO Classes for individuals

Customized SEO classes for individuals, following a specific syllabus depending on the student’s needs and previous knowledge.

InCompany SEO Classes

SEO training for businesses and teams of all industries. Customized classes for all levels of expertise following a standard or personalized syllabus.

SEO Methodologies and Curriculum

Development of SEO syllabus, templates and methodologies for training schools and business regarding Search Engine Optimization.

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SEO Recruitment (HR)

SEO recruitment services for freelancers, startups, businesses, and digital marketing agencies.

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Web Design & Development

Customized website, online store and landing page design and development using WordPress, Prestashop and other platforms.

Landing Page

Design and development of single-page websites on WordPress, third-party platforms, or custom-built.

Corporate Website

Design and development of corporate websites on WordPress, third-party platforms, or custom-built.

Online Stores

Design and development of online stores on WordPress + Woocommerce, Prestashop or Shopify.

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Other Consulting Services

Digital Marketing Consulting in the following areas:

Web Analytics

Analysis of website or e-commerce traffic, conversion rates, and usability to improve performance.

Social Media

Benchmarking. Social Media strategy and plan development. Social Media identity design; creation of a self-management manual.

Email Marketing

Email marketing strategy development for lead generation and campaigns. Maintenance, analytics and automation.

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Platforms and technologies

I work with the following platforms and technologies for web design and development.

SEO Tools

A digital marketing consultant uses 15-20 tools to evaluate various SEO metrics for a website or online store. Here are some of my go-to SEO tools that I use daily for audits, research and (SEO) maintenance.